Kargo, the mobile ad-tech company, announced the acquisition of VideoByte, a video advertising platform focused on a viewer-first experience across connected TV (CTV) and OTT.
With VideoByte’s capabilities, Kargo adds innovative CTV advertising technology that fits seamlessly within the company’s broader omnichannel platform, including video, publisher tools, exclusive formats, commerce and social.
VideoByte’s results-driven video ad-serving technology and distinctive experiences on CTV and OTT strengthens Kargo’s mission to deliver deeper and differentiated interactions to audiences as they move between mobile, desktop and now-connected televisions.
The result: a highly differentiated and robust experience that commands attention across multiple channels for the mobile ad-tech company’s brand partners.
David Naffis, CEO at VideoByte, who will join Kargo as general manager of CTV, said: “We are thrilled to join the Kargo team and are in lock-step with their mission to develop uniquely differentiated ad experiences that grab attention and drive performance for publishers and brands alike. Kargo’s recent growth, scale and reputation as market innovators will accelerate our go-to-market as we continue to push innovating new CTV formats.”
Founded only two years ago in 2020, VideoByte has already become a major presence in CTV and OTT with integrations across major media companies including Viacom, Tegna, LG and others. Additionally, the company has integrated into the industry’s incumbent ConnectedTV ad servers and platforms providing Kargo with access to a large and growing footprint across the television ecosystem.
Boasting a full product roadmap with new advertising products to be launched in the next few months, VideoByte will drive immediate innovation to Kargo’s broad set of current customers who will get first access to these new capabilities.
Harry Kargman, CEO and founder at Kargo, said: “Acquiring VideoByte is a clear next step in our growth and evolution. Kargo has been expanding across multiple screens and the Connected TV experience is calling for this kind of ad format innovation and disruption that Kargo has brought to the mobile screen.
“VideoByte shares our mission and vision to create unique and performant ad creatives but they do it on the Connected TV screen which has not been in our product lineup. With VideoByte, we will bring an amazing Kargo experience to Televisions everywhere and change the landscape with new capabilities while driving massive value and success for both brands and publishers.”