Justine Cullen to lead Traveller editorial strategy

Nine has appointed Justine Cullen as Editorial and Strategy Director of Traveller.

Cullen will lead the brand’s editorial strategy across digital, social, video, audio and events. Her remit will also include subscriber engagement and commercial partnerships.

Traveller is published across The Sydney Morning Herald, The Age, Brisbane Times and WAToday. It reaches a combined audience of 1.9 million across digital, print and social platforms.

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Editorial remit

Cullen will oversee Traveller’s multi-platform development and its biannual gloss magazine editions.

"Justine is a visionary editor and strategist who knows how to build culturally resonant media brands," Nine’s Head of Life – Lifestyle, Travel & Culture, Julia Naughton, said.

"As we look to the next decade of growth, Justine’s expertise will be instrumental in ensuring Traveller remains the premier destination for travel inspiration, while broadening our reach across all platforms."

Previous roles

Cullen was previously Editor-in-Chief of InStyle Australia and Chief Creative Officer of True North Media. She was also the founding Editor-in-Chief of the relaunched Australian edition of ELLE.

“Joining Traveller is an incredible opportunity to help shape the future of a brand that has unparalleled authority and expertise in the Australian travel space, right as the world shifts ever more towards an experience economy,” Cullen said.

“I’m excited to work with such a trusted team of journalists, and to use creativity and curiosity to deepen Traveller’s connection with existing and new audiences in different ways, across different platforms.”

Cullen is based in Nine’s Sydney newsroom and commenced the role on 24 August.