John Beohm has jumped ship from BINGE to join Warner Bros. Discovery (WBD) as the local senior director of content planning and scheduling ahead of the launch of Max streaming service in Australia on 31 March 2025.
For the past four years, Beohm was the director of content at BINGE. Before BINGE, he also held content roles at SBS, Stan and BBC Worldwide.
“It’s an incredibly exciting time to be joining WBD,” Beohm said. “The WBD library and upcoming slate is world class, and I can’t wait for Australian audiences to get their hands on the full Max experience.”
Max will feature WBD’s renowned slate of content, including iconic brands and treasured franchises. From culture-defining series (The Last of Us, Euphoria, House of the Dragon) and theatrical hits (Barbie, Beetlejuice, Beetlejuice, Twisters), to fan favourites (Friends, The Big Bang Theory, Rick and Morty), Australians will have access to premium content from HBO, Warner Bros., Harry Potter, Discovery, the DC Universe, Animal Planet and much more.
Beohm will report to Magdalene Ew, head of content, streaming for APAC. He joins Warner Bros. Discovery today, 3 March 2025.
Ew said of Beohm’s appointment: “John is an exceptional talent, and we are thrilled he is joining the Max team in Australia. His experience across many of the market’s most loved and recognisable platforms, including across a broad range of content pillars, gives him a deep understanding of local audiences.”
This comes after Warner Bros. Discovery (WBD) appointed Special as creative agency and EssenceMediacom as media agency for the launch of Max streaming service in Australia.
The Max platform will feature recently released theatrical hits from Warner Bros. Pictures and DC Studios, including Barbie, Beetlejuice, and Twisters. In addition, Max will house some of the most popular franchises in entertainment history, including Harry Potter, Lord of the Rings, and the DC Universe. Viewers can also expect a mix of real-life stories and family-friendly content from networks like TLC, HGTV, and Cartoon Network, with shows such as 90 Day Fiancé, Outback Opal Hunters, Ben 10, and We Bare Bears.
Top image: John Beohm