JCDecaux announced that Reconciliation Australia has formally endorsed the Out-of-Home media company’s first Reflect Reconciliation Action Plan (RAP), seeing JCDecaux take its first step in cementing its commitment to meaningful reconciliation efforts in Australia.
Steve O’Connor, CEO of JCDecaux Australia and New Zealand, said: “JCDecaux’s purpose is to connect brands with communities across our network through Australia, we acknowledge our work is on lands that Australia’s First Nations peoples have been living on for millennia.
“We began our RAP journey 12 months ago to formalise our commitment to reconciliation in Australia and set the foundation for our diversity and inclusion strategy.
“We are thrilled to receive accreditation from Reconciliation Australia and look forward to the next phase of our journey which will see us take practical actions within our organisation as well as with our industry, to help advance meaningful reconciliation,” O’Connor added.
Karen Mundine, CEO of Reconciliation Australia, said: “Reconciliation Australia welcomes JCDecaux to the Reconciliation Action Plan (RAP) program with the formal endorsement of its inaugural Reflect RAP.
“JCDecaux joins a network of more than 1,100 corporate, government, and not-for-profit organisations that have made a formal commitment to reconciliation through the RAP program.”
O’Connor as executive sponsor alongside members of the JCDecaux RAP employee committee, are championing several targeted initiatives focused on education, diversity and engagement with employees, partners, and the industry, as well as by leveraging JCDecaux’s nationwide out-of-home network to support Aboriginal and Torres Strait Islander initiatives.
As part of JCDecaux’s inaugural RAP, 17-year-old contemporary Indigenous artist Brooke Sutton from the Kalkadoon people from the Mount Isa area in Queensland, was commissioned to create a bespoke piece of art to reflect JCDecaux’s story.
In Sutton’s piece she weaves in the story of the history of JCDecaux starting in France in 1964 through to the present day, with art symbolising people at the heart of the business and JCDecaux’s purpose of connecting brands with communities enriching urban life.
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Top image: artwork by Brooke Sutton