iProspect has announced the appointment of Bec Rosa as client partner, Victoria.
Rosa joins the dentsu company from Bunnings where she has worked for 14 and a half years, most recently as media integration manager and digital marketing manager.
Rosa brings extensive experience as a commercially driven marketer with expertise in developing customer-focused solutions and driving business change. With her roles spanning various functions, including advertising, digital marketing, media and content.
Paul Murphy, managing director, iProspect Victoria, said: “I am so pleased to welcome Bec to the iProspect team. Her unique understanding of the needs of clients and the need to be a true partner to solve their business challenges will help iProspect grow and deliver never before results for our clients.
“Bec will drive business success for our clients and iProspect as it continues to grow its unmatched mix of media strategy and storytelling expertise with digital experience and audience knowledge.
“Her business lens will strengthen our partnership offering with dentsu stablemate and market leading CX business Merkle, setting iProspect apart from the capabilities offered in Australia by agencies today.”
Rosa joins the iProspect Victoria leadership team, helping drive the business’s growth agenda for 2023.
Rosa said: “I’m really excited to make this move in my career. The wealth of experience I acquired from working on a market leading brand in Bunnings is invaluable, where I helped with marketing transformation, evolving the business from traditional to omnichannel marketing that’s aligned to the ever-changing consumer and media landscape.
“It’s a great time to be joining the iProspect and dentsu business and I am looking forward to driving growth for our incredible and diverse clients and leading a talented group of digital executives. With so many talented marketers leading performance minded business in Melbourne, iProspect is perfectly positioned in this market.”
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Top image: Bec Rosa