INVNT delivers Xero’s Xerocon events in London and Denver

INVNT has delivered Xero’s Xerocon events in London and Denver as part of its five-year partnership with the accounting software company.

The events were held at Olympia London and the Colorado Convention Centre in Denver and brought together accountants, bookkeepers, app partners and small business professionals.

London and Denver events

INVNT developed the experiential elements for both events, with the London program including the Laundromat User Experience Lab, Air Your Dirty Laundry phone booth and a ball-pit slide.

The London event also reused several custom-built elements and expo assets from Xerocon Brisbane in 2025.

For Xerocon Denver, the agency adapted the activations and event environment for the local market.

INVNT managing director, APAC, Laura Roberts said the two events continued the agency’s work with Xero.

“Over the past five years we've worked alongside Xero to help evolve Xerocon into one of the most distinctive and recognisable brand experience platforms in the world. Every design decision, every activation and every touchpoint is created to foster connection, spark conversation and strengthen relationships across the Xero community.

“Delivering two major international events back-to-back in London and Denver is a testament to the strength of the partnership, the trust between our teams and the calibre of talent across INVNT in APAC, and around our global offices. While each event was uniquely tailored to its location and audience, both stayed true to a shared vision: creating experiences that are immersive, memorable and deeply human.”

Five-year Xero partnership

Xero GM Global Brand Experience and Integrated Campaigns Justin Fraser said the events focused on bringing the company’s community together.

“Xerocon has always been about bringing our community together, but this year we placed even greater emphasis on helping people build relationships, learn from one another and feel part of something bigger. The response across both London and Denver was exceptional.

“INVNT continues to bring fresh creativity, strategic thinking and flawless execution to our partnership. Their ability to create experiences that are locally relevant while maintaining the global Xerocon vision helps ensure every event feels authentic, memorable and uniquely Xero.”

INVNT has also recently worked on AANA RESET, the Samsung Sky Portal activation at Vivid Sydney, SAP NOW at Sydney’s Hordern Pavilion and a Netflix luncheon for the launch of My Brilliant Career.