InMobi has announced the addition of two new sales managers to its expanding Australian and New Zealand team, as the demand for the company’s mobile market solutions continues to grow.
Joining the content, monetisation and marketing technologies provider is Josephine Driscoll and Pascal de l’Epine as sales managers, New South Wales and Queensland.
They will be responsible for driving growth from programmatic revenue and strengthening InMobi’s agency partnerships with GroupM and Publicis, Interpublic Group respectively.
This is an important objective as more Australian marketers adopt an omnichannel marketing strategy where mobile devices take an increasing share of voice.
Driscoll joins the InMobi team from Network 10 where she was a commercial audience specialist.
She has also previously held the role of senior client development manager at Xaxis in the UK, sales manager at Unruly and account executive at AOL.
Meanwhile, her colleague de l’Epine joins InMobi from World Sport Action where he was a senior account manager.
Prior to that he was marketing communications manager at Northbridge Football Club after spending over nine years at News Corp Australia in a variety of sales roles, including Group Sales Manager for Key Accounts.
He is also studying for his MBA at the University of New South Wales.
Richard O’Sullivan, VP and manager of InMobi ANZ, said: “Our Australian team continues to expand as more brands realise the capabilities of InMobi’s Exchange and our extensive mobile insights, audience and expertise can bring to their marketing campaigns.”
“Josephine and Pascal both have extensive experience in digital, performance and programmatic sales and will be instrumental in expanding and extending our sales efforts across Australia.”
InMobi is a leading provider of marketing and monetisation technologies reaching more than a billion consumers around the globe, with expertise and unique reach in mobile.
The company aims power its customers’ growth by helping them engage their audiences and build meaningful connections.
Its affiliated businesses – Glance, the world’s leading lock screen-based content discovery platform and video-platform Roposo – help InMobi create new content and commerce experiences in a world of connected devices.
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Top image: Josephine Driscoll and Pascal de l’Epine