InMobi has announced the appointment of Susannah Llewellyn as VP of agency partnerships for Asia Pacific, including Australia and New Zealand.
Based in Singapore, she will be responsible for driving the company’s strategic growth with key media agency partners and holding companies in the region.
Llewellyn brings over two decades of experience to the role. Prior to joining InMobi, Llewellyn was the business agency director at Google, Asia Pacific.
Llewellyn was a part of the agency ecosystem for more than 13 years, having built multi-market experience during her time at Wavemaker which spanned across six years in MENA and four years in London.
This was preceded by a three-year stint at Carat’s London office. With this wide experience, she brings a wealth of knowledge to InMobi from the media, technology and digital space, across a variety of different roles.
Rishi Bedi, managing director for Asia Pacific at InMobi, said: “Susannah is a seasoned leader within the media industry, and we are excited to have her lead the agency charter for InMobi across Asia Pacific.”
“Given her vast AdTech and agency background, Susannah is well-positioned to drive our growth in the region through localised go-to-market strategies across our global platforms.”
Meanwhile Llewellyn said of her new role: “My depth of experience across the various facets of the media industry including AdTech, agency, and digital marketing will bring valuable insight to my new role at InMobi.
“I’m passionate about the rapidly evolving media landscape and look forward to leading the regional team as we continue to extend our agency partnerships throughout APAC.”
This comes after InMobi launched its proprietary programmatic bidder last month to better drive iOS app performance for growth marketers without relying on user-level identifiers.
Complementing InMobi’s traditional demand-side platform (DSP), the pioneering automated bidder is built from the ground up to rely solely on privacy-safe data signals when optimising programmatic media buys while leveraging Apple’s SKAdNetwork (SKAN) attribution framework.
See also: InMobi launches proprietary programmatic bidder to drive iOS app growth
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Top image: Susannah Llewellyn