INC Sports Nutrition has launched a TVC produced by global full-service agency Strat, featuring AFL players Charlie Curnow, Isaac Quaynor, and AFLW’s Erin Phillips.
Directed by Oliver Waghorn and shot in Melbourne near the MCG, the commercial highlights the athletes’ dedication to fitness and the role INC Sports Nutrition plays in their training.
Daniel Kinder, national category and brand manager at INC, said the team was: “Thrilled to have Charlie Curnow, Isaac Quaynor, and Erin Phillips as ambassadors for INC Sports Nutrition. Their commitment to excellence and passion for fitness perfectly aligns with our brand values and DNA, making them the ideal partners to represent INC Sports Nutrition.”
Adam Hilton, CEO at Strat, added: “This collaboration between Strat, INC Sports Nutrition, Chemist Warehouse and the AFL & AFLW best players is sure to resonate with customers.”
The commercial will air nationally on television and online, supported by a marketing campaign.
In March, Strat expanded into the New Zealand market with the opening of a new, multipurpose production studio near the Auckland city centre.
The studio features multiple spaces that can be utilised to match clients’ creative visions. Studio A comes complete with purpose-built retail aisle fit-outs for shoots, while Studio B features a panoramic green screen.
Credits:
Creative agency: Strat
Production Company: Strat
Post Production: Strat
Media Agency: Strat
Director: Oliver Waghorn
DOP: Adam Howden
Producer: Nik Round
Photographer: Jon Webb
Executive Creative Director: Emily Brocklesby
Senior Account Director: Brioni Pickhaver
Agency Producer: Audrey Pfeiffer
Audio: Bang Bang Studios