SCA last week transformed Campbell’s Stores in Sydney’s Circular Quay into an immersive experience for LiSTNR, in what was an interactive look into the world of the brand.
Guests walked through a day in the life of a LiSTNR user from waking up in the morning listening to Steve Price on Australia Today, heading to the gym listening to Abbie Chatfield’s It’s A Lot podcast, catching the train into work while being entertained by Triple M’s The Marty Sheargold Show, to cooking dinner in the evening with the Hit Network’s national drive show, Carrie & Tommy, just to name a few.
After the interactive experience wrapped up, guests were taken back downstairs, where a special guest panel kicked off the afternoon.
SCA’s executive head of podcasting Grant Tothill hosted the panel for attending guests and was joined by head of content – LiSTNR original podcasts Jennifer Goggin, host of The Howie Games Mark ‘Howie’ Howard, host of It’s A Lot with Abbie Chatfield and Hit Network national nights show, Hot Nights with Abbie Chatfield, Abbie Chatfield, and SCA CEO Grant Blackley.
Abbie Chatfield, Grant Tothill, Mark Howard, Grant Blackley
More than 400 guests walked through the immersive experience and heard from a range of SCA executives and talent.
Abbie Chatfield and Mark Howard
As the session began to wrap up, Blackley dropped a particularly interesting hint about what may be in store for the future of the company.
“One day you might even see that we’re no longer called SCA, you might see us called LiSTNR,” he said.
“When I joined the company just over seven and a bit years ago, it fundamentally was a radio company called Austereo, and it was a television company called Southern Cross Broadcasting, which became Southern Cross Austereo.
“I could see a world where if [LiSTNR] is in the centre of our universe, and it is driving all of our growth and ambitions, and houses all of our product – maybe there’s a natural extension there.”
Grant Blackley