iD Collective (iD), the communications, PR, influencer and events agency, is merging with creative, media and digital agency Noisy Beast Group.
This merger makes the group one of the largest independently owned communications agencies in Australia and New Zealand, with offices across Melbourne, Sydney, Auckland, Singapore and experienced staff in all other states.
The group will boast a team of more than 100 staff and billings of more than $120M.
Both iD Collective and Noisy Beast are experiencing a fast growth trajectory each attributes to the focus they put on maximising client investment. The unique symbiotic model ensures that the client’s dollar is always invested in the areas that deliver maximum return.
Both businesses bring extensive experience across categories, including automotive, financial services, education, property, retail, fashion, beauty, lifestyle, sport, travel and FMCG, with an underlying philosophy of ‘Doing the right things for the right reasons together,
David Brown, group managing director, said: “Amanda and I have known each other for many years after both working client side in marketing together. Having both come from marketing backgrounds, we know that the primary focus must always be about finding creative ways to deliver ROI for our clients. I am really excited about this merge of skill sets as it enables us to deliver a truly unique and holistic experience to our clients and helps us find even more ways of Giving Brands a Bigger Voice
“Our unique model ensures our clients get all the strategic thinking across all the communications channels, without having to or manage it. It’s the starting point, the pivot point for our recommendations, managed seamlessly through a single point of contact. Adding the communications disciplines of iD will be incredibly powerful,” he added.
Amanda Booth, co-founder and director of iD, said: “The highly anticipated and exciting merge between the two agencies presents an incredible opportunity to bring the success of both our passions under one roof. Being an Independent agency gives us the advantage of continuing to have that agility and speed to market, ensuring we are both efficient and effective.
“Importantly our clients will now be able to tap into all that amazing creative thinking and media power that a large multinational agency offers, without having to pay the higher agency fees associated with those agency models.”
The merge will bring together a formidable and experienced team – Ben Lynch, Murray Bransgrove, Mary Morton, Amanda Booth and David Brown.
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Top image: iD and Noisy Beast teams