Hulsbosch has marked 40 years since opening its doors for business in Sydney, Australia, on Wednesday, October 26, 2022.
Led by visionary brand designer Hans Hulsbosch, the Hulsbosch company story is a four-decade journey from a two-employee start-up to the 30-employee creative and brand powerhouse it is today.
Hulsbosch said: “I’m very much looking forward to celebrating 40 years of the company. It is an incredible achievement and I’m proud of creating Australia’s most iconic brand identities whilst continuing to remain independent.”
Right from the beginning, the agency set a revolutionary philosophy whereby the brand was put first in the advertising and marketing mix to achieve the right business solutions for clients.
“As far as I can remember, I wanted to be in graphic design and have my own agency, and whole-heartedly believed in the power of a brand, brand design and branding,” he said.
“Partnerships with high-profile clients Qantas and P&O Cruises were pivotal moments at the beginning of the company. It’s been a privilege to be part of Australians’ lives, every day.
“Consumers engage every minute with a company or product designed by Hulsbosch. This regular scrutiny calls you out to assert main brand principles with creative solutions that are simple and truthful,” he added.
The Hulsbosch brand work for media company The Seven Network is recognised in 2022 as Australia’s fastest-growing brand – up 78% to AU$564m in brand value – by Brand Finance Australia, the world’s leading independent brand valuation consultancy.
James Warburton, CEO at Seven West Media, said: “Thank you for all your support and effort in helping The Seven Network become Australia’s fastest growing brand. Congratulations to Hulsbosch on their 40th anniversary.”
The agency’s 40th birthday in 2022 caps a successful year in which Hulsbosch won gold and silver trophies at the Sydney Design Awards for SBS World Watch and QMS Media in the category of Community/Corporate for new brands in the media.
John O’Neill, CEO at QMS Media, said: “Working together with Hulsbosch was such a joy and we are so thrilled with what the team created. Their reputation preceded itself and we always knew we were in good hands. Congratulations on 40 years, what an achievement.”
Brand work by Hulsbosch continues to be seen everywhere, on billboards, on aircraft and in Coles Supermarkets.
Belinda Anderson, head of marketing, Own Brand at Coles, said: “We have partnered with Hulsbosch for many years, and during that time we have created multiple international award-winning brand and packaging designs.
“Thank you for your support and guidance over the years, and congratulations on your impressive 40th anniversary,” she added.
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Top image: Hans Hulsbosch
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