Hotglue has announced it has been appointed as the official strategic media agency partner of Sorbent, one of Australia’s most well-known and trusted brands.
The new client for the independent media, social and content production agency comes as its team has expanded to more than 50 staff in recent months due to its progressive culture and continued business growth.
Citra Yunika Sihotang, senior brand manager of Sorbent Paper Company, said: “We are thrilled and excited to be partnering with the highly experienced team at Hotglue to reinvigorate and elevate the much-loved Sorbent brand in Australia.”
Lewis Hearn, co-founder of Hotglue, commented: “It’s a privilege to be appointed to the Sorbent business and work with such an iconic and trusted brand.
“The Sorbent team have clear ambitions to re-connect and significantly grow the brand in Australia to become the nation’s number one choice for toilet paper and we look forward to playing a key role in that journey,” he added.
Hotglue launched in 2010 and the agency has partnered with some of Australia’s most progressive brands, that are discovering the benefits of combining their social media, content production and media buying under one roof.
Among Hotglue’s clients include 18 LOréal brands such as Garnier, Kiehl’s, La Roche-Posay and CeraVe.
Other clients include Dulux, Starward Whisky, TEMPUR Mattresses, Melrose Health, Bulla, Family Dairy, Iveco, REACH Foundation, Califia Farms, Martin & Pleasance, Ferguson Plarre, Big Balloon, Pataks, doTerra, and Mountain Top.
The agency prides itself on its three pillars of service that include:
• Media strategy, planning & buying
• Social media strategy, content & community management
• Content production (including still photography, video for web and social distribution and commercial production)
The independent agency has also been a member of the IMAA since mid 2021.
See also: IMAA Feature: Hotglue’s Lewis Hearn on what sets his agency apart
See also: IMAA reaches 80 members in less than 18 months since launch
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Top image: Lewis Hearn