Host/Havas has been appointed as the creative agency for IKEA Australia.
Kirsten Hasler, IKEA Australia head of marketing, said: “We were humbled by the interest shown by the creative agency community in the IKEA Australia brand, and want to thank the agencies that were part of the closed pitch for their effort, investment and energy.
“After going through a competitive pitch process, what stood out was Host/Havas’ solid strategic thinking, equally strong creative capabilities and the natural values alignment for both our organisations.
“Host/Havas’ ethos of helping their clients ‘grow well’ is complemented by our media agency Mindshare’s philosophy of ‘good growth’, both connecting to the IKEA vision: to create a better everyday life for the many people.”
With recent changes to IKEA global marketing and brand positioning, the agency demonstrated an ability to build on the strength of the global direction with local Australian insights.
Host/Havas CEO Gayle While said: “It’s a privilege to have the opportunity to work with the IKEA team, and their partners, to bring to life the vision for this iconic brand across Australia. We can’t wait to help shape the next chapter for IKEA Australia, which is very aligned to our goal of helping meaningful brands to Grow Well.”
Host/Havas will begin working with IKEA Australia from 1 September 2023.
Last month, Host/Havas has announced the appointment of creative leader Justin Ruben as executive creative director of the agency.
Ruben joins from CHEP, where he led the Sydney creative department as ECD after returning to Australia from New York in mid-2021.
Ruben fills the role vacated by former ECD Jon Austin, who departed the agency last month after more than a decade working at the agency.
Ruben’s appointment consolidates the experienced Leadership Team building on the legacy and success of the creative and strategic and powerhouse for a new era.
See also: Host/Havas welcomes Justin Ruben as executive creative director