Hogarth Australia has announced the appointment of Barney Howells as content creative director, overseeing Hogarth’s new national creative offering.
Howells arrives with a breadth of experience and essential skills in creative production, having previously headed up Sportsbet’s internal production team and recently working as a consultant to brands in-housing their creative capability.
Howells will play a key role in enhancing Hogarth’s content capabilities, elevating production outputs and moving the creative conversation up the pipeline. Working alongside the newly appointed content team, Howells will be part of the drive to continue sustainable growth for Hogarth’s clients.
With a background working at several global production companies, Howells has spent time in traditional and in-house creative functions. Within each of these roles, he has been instrumental in creative leadership and production, skills that will be applied to his position as content creative director at Hogarth Australia.
Commenting on the appointment, Iain Todd, Hogarth Australia national content director, says:
“We are continuing to build a highly capable and skilled content team that play a fundamental role in increasing Hogarth’s capabilities, lifting our level of craft and producing outstanding creative. With Barney joining the Hogarth fold, he will bring the experience of a new world creative working for a huge array of brands that will enable us to do just that.”
Barney Howells added: “Joining Hogarth at such an exciting time of growth is a rare privilege. With standout work for existing clients and new opportunities on the horizon, I am thrilled to joining such a creative powerhouse. I’m looking forward to leading the growth and development of a brilliant creative team to deliver exceptional content and new ways of working.”
Barney Howells starts his position as content creative director from mid-January next year.