HCLTech has announced they have been selected by Cricket Australia (CA) to lead the next phase of CA’s digital transformation.
HCLTech has been a digital transformation partner to Cricket Australia since 2019. As part of the latest agreement, HCLTech will enable Cricket Australia to deliver immersive digital experiences to fans, players, partners, employees and volunteers across the world.
Through the engagement, HCLTech will enable and enhance Cricket Australia’s digital platform. The company will implement automation, analytics including AI and ML, and DevOps to ensure that the Cricket Australia Live and PlayCricket apps maintain their top spot for cricket fans across the country.
“Engagement with our fans and community is of the utmost importance for Cricket Australia. We are focused on keeping people engaged in the sport from the moment they first pick up a bat and ball or watch a game,” said Donald Elliott, general manager, Australian Cricket Technology. “HCLTech has already supported us in transforming our tech stack and improving Australian Cricket’s participant and fan digital experiences. The extension of this partnership and the world-class technology it provides will help cricket maintain and improve its place as the leading sport in the country.”
“We are excited to have been chosen as a digital transformation partner once again by Cricket Australia. Technology is transforming how we access and engage with sports and HCLTech is committed to delivering future-ready solutions to support Cricket Australia’s objective to deliver seamless experiences to its stakeholders and communities,” said Michael Horton, executive vice president and country manager, Australia and New Zealand, HCLTech.
HCLTech and Cricket Australia also collaborate to create technology-oriented solutions for cricket in Australia by bringing together data scientists, developers, tech innovators and sports enthusiasts through TechJam, their global crowdsourcing initiative, in association with Microsoft.