Havas Media Group has announced the appointment of Rebecca Tos as managing partner to lead the new Havas Market× business division integrating Customer Experience, ecommerce, and data, working alongside paid media and content activation to help marketers find the greatest opportunity to engage consumers across the entire customer decision journey, right through to a sale.
An award-winning CEO and marketer, Tos has been building and transforming businesses and brands both strategically and commercially for more than 23 years.
Tos has held executive leadership roles, including leading 150 people as managing director of the Dentsu-owned Merkle group of performance, data, and tech businesses and spent five years as CEO of Columbus.
Since 2020, Tos has been an advisor to tech, digital and ecommerce companies, including Havas Media since last year.
Tos said: “We know ecommerce. We know Customer Experience and I’m energized every day to be working with our exceptional talent and clients to continue optimising their Customer Experience throughout the ecommerce journey. Customer and shopping experiences have become complex, personal and omnichannel.
“Leveraging our proprietary technology and expertise, it’s incredibly rewarding, seeing the impact we have on customer conversion rates, experiences, and imperatively, our clients’ revenue and bottom line,” she added.
Virginia Hyland, CEO of Havas Media Group said: “There is no better person than Rebecca from across our entire industry who is proven to deliver serious growth for marketers. Rebecca’s deep expertise in ecommerce, Customer Experience, data, CRM, tech, and performance made her ideally suited to build on the agency’s momentum from 2022’s client work and growth.
“Rebecca’s appointment comes as we reimagine the future and focus on seamlessly integrating Customer Experience, Brand Experience (Activation and Content), and Media Experience with the elevated Havas Market× offering,” she added.
“Havas Media’s focus is to answer the challenge marketers face in finding the best opportunity to engage with audiences, whether through ecommerce, content, or paid media. As we strive to be the agency partner that helps marketers operate with ease across the customer decision journey,” she said.
“We have now moved our capability from optimising within channel to engaging and influencing audiences across the customer decision journey. Rebecca’s passion and experience in the retail sector, has already enhanced the agency, bringing Customer Experience to the fore, combining ecommerce consulting, marketplaces, SEO, email marketing, CRO, as well as data and analytics,” Hyland added.
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Top image: Rebecca Tos and Virginia Hyland