Hatched Sydney has appointed Tania Babela as investment director with Alex Curry taking on the role of senior account manager.
Babela joins from Kaimera where she was investment director for the past three years. Before that, she spent two years at Joy as the Sydney investment lead. In her new role, she will work across the independent agency’s full portfolio of clients.
“From my first day at Hatched, I felt a strong sense of community, with a focus on collaborating as a team toward a common goal,” Babela said of her new role.
“There are no egos here; instead, we are all committed to providing the best service to our clients and media partners. I am eager to work with our clients to explore innovative ways to make an impact on their business.”
Curry joins the independent agency from Bohemia Group where she was a media manager. She has previously worked at UM and Wavemaker. She will oversee Hatched’s clients including the Australian Cancer Research Foundation, Jack Link’s, GPT Office, GPT Retail and Kitchen Warehouse.
Curry said of her appointment: “This role allows me to champion my client service skills and flex my planning muscles. The clients, the work and the team have all surpassed my expectations. It’s refreshing to join a business that values hard work and mutual support in achieving company and personal goals. I’m excited to see what we can accomplish together.”
Danni Dimitri, Hatched managing partner and head of strategy, added: “So much great stuff is happening at Hatched. Having these two ambitious women join us in 2025 will enhance our client service and product while taking Hatched to the next level. Their experience, drive and attitude align seamlessly with Hatched’s values. They’re already making an impact, helping us to push boundaries and continue to deliver innovative solutions for our clients.”
Top image: Alex Curry and Tania Babela