Southern Cross Austereo (SCA) has locked in its biggest podcasting asset for the long haul, signing Hamish & Andy to an early long-term extension that will keep the nation’s most successful podcast exclusive to the LiSTNR audience network for years to come.
The duo, Hamish Blake and Andy Lee, boast a 25-year history with SCA across both radio and podcasting, and have cemented their place as audio powerhouses with their flagship Hamish & Andy podcast and fan-favourite spin-off Hamish & Andy’s Remembering Project.
A consistent No.1 performer
Since transitioning from broadcast radio to podcasting in 2018, Hamish & Andy has become one of the most downloaded and consistently top-ranked podcasts in the country.
Over the past three years, it has attracted more than 800,000 monthly listeners and topped the Australian Podcast Ranker Top 200 an unprecedented 26 times.
Hamish Blake, SCA CEO John Kelly, Andy Lee, and Chief Content Officer Dave Cameron
Backing brand-friendly content
John Kelly, SCA CEO, said the pair’s appeal is as strong as ever: “Hamish & Andy aren’t just one of Australia’s most beloved media duos, they’re consistently one of the most listened-to podcasts in Australia. Their authenticity and one-of-a-kind connection with audiences is unmatched, and we are proud to continue our long-standing partnership.
“Hamish & Andy continue to play a vital role in LiSTNR’s success, and as the country’s #1 podcast network, we’re doubling down on what we do best: delivering premium brand-friendly content to the audiences that matter. SCA is all about audio, and this extended partnership with Hamish & Andy exemplifies that commitment.”
Unserious content, serious loyalty
In typical self-deprecating style, Hamish & Andy credited LiSTNR for supporting their “heroic missions” over the years, including brokering peace between rival crocodile tour operators in the NT and investigating the phonetic mystery of Maltesers.
“We are thrilled to be continuing the podcast with LiSTNR,” the pair said.
“They have been an immense support in the past across all of our extremely important endeavours… It just makes sense that LiSTNR continues to back these heroic missions. Glad we’ll be able to have many more years of this service to the people.”
The podcast equivalent of a blue-chip brand
Meanwhile, Dave Cameron, SCA’s Chief Content Officer, added: “We are insanely excited that Australia’s greatest ever media duo, Hamish & Andy, often replicated but never matched, will deliver their world-famous, seriously unserious nonsense for many years to come. It’s the perfect, inseparable partnership with their home at LiSTNR, the home of Australia’s biggest podcasts and creators.”