Grey Goose has revealed its inaugural partnership with the Australian Open, where it is set to bring a blend of style and sophistication as the tournament’s official vodka partner in 2025 and beyond.
Kicking off next month, this multi-year alliance promises to enhance the fan experience with an all-new summer cocktail honouring the Grand Slam, along with two exclusive courtside hospitality offerings at the AO.
In time for the Open, Grey Goose will debut the Grey Goose Lemon Ace, which has been named a signature serve of Australian Open 2025. A vodka-infused cocktail created exclusively for tennis fans, the citrus-forward creation combines a perfectly balanced blend of Grey Goose original vodka, passionfruit syrup and sparkling lemonade, served over ice and garnished with a lemon ball and fresh mint.
Grey Goose will also offer fans stylish ways to embrace the AO with two exclusive, one-of-a-kind experiences designed to complement the tournament’s atmosphere.
The Grey Goose Rooftop at the Courtside Bar–an innovative concept introduced last year with sweeping views over Court 6–will be transformed into a Grey Goose haven, where fans can enjoy the action with a freshly mixed Grey Goose Lemon Ace, exclusive to the first-floor bar for ground pass holders. While there, guests can order from a curated cocktail menu, with the bar’s chic ambience setting the mood from day to night.
Meanwhile, Grey Goose will take centre stage at the balcony bar within Club 1905, the new AO Reserve hospitality space named in honour of the Australian Open’s foundation year. Grey Goose will present a drinks menu featuring Classic Grey Goose Martinis and signature serves of its new prestige vodka, Grey Goose Altius.
Commenting on the partnership, a local first for Grey Goose, Bacardi-Martini Australia managing director, Luiz Schmidt said, “We are thrilled to bring Grey Goose to the Australian Open, a world-class event that celebrates talent, passion and unforgettable moments. This exciting partnership allows us to enhance the off-court experience, offering fans the chance to enjoy the signature craftsmanship and luxury of Grey Goose in an atmosphere of unmatched excitement and celebration. We cannot wait to share the Grey Goose Lemon Ace with fans both locally and globally who follow this incredible tournament.”
Tennis Australia chief commercial officer Cedric Cornelis adds: “We take great pleasure in welcoming Grey Goose to our partner family. Grey Goose, like the Australian Open, is renowned for delivering unforgettable experiences, making the partnership a natural fit. We’re excited for fans to enjoy this globally renowned tournament while savouring iconic Grey Goose cocktails this summer–and for many years to come.”