Grace Publishing, the home of Grazia Australia, has brought Italian men’s title Icon to Australia. This is the inaugural English version of the brand.
Icon was first launched on digital this month at http://icon.ink/. The first print edition of the biannual luxury magazine will be out in October 2018. Stylist aficionado Kim Payne will be the fashion director of Icon. Launch partners for the new men’s title are Giorgio Armani, Salvatore Ferragamo, Cartier, Bally, Calvin Klein and Tommy Hilfiger and Ben Sherman.
Marne Schwartz, GM of Grace Publishing, said: “No brand can rely on two season collections a year to stay relevant, especially with our attention spans these days. Popular culture, garage designs and Instagram are showcasing gender-neutral silhouettes, styles and trends on the daily. The regressive delineation of women’s wear versus men’s wear is thinning and Icon’s role is to continue to drive the men’s wear culture forward at this pace with best in class content and experiences, unique to this market.”
Joining the Icon team as exclusive contributors are Roberto Malizia, Jono Castano and The Hounds.