GfK Radio Ratings, Survey 1 2018: Highlights + full results

Results from the first GfK radio ratings survey of 2018.

Mediaweek editor James Manning’s highlights from the first GfK Radio Ratings survey of 2018.

GfK Radio Ratings, Survey 1 2018: Network performance roundup
GfK Radio Ratings, Survey 8 2017: Highlights + full results

Sydney

MORE: Radio Ratings 1 2018 – Sydney: Full market analysis

• 2GB and WSFM the clear AM and FM market leaders
• Biggest improver: 2GB with breakfast jump for Alan Jones
• Despite drop at KIIS FM, Kyle and Jackie still #1 FM breakfast
• Kate, Tim and Marty push Nova drive ahead of KIIS newcomers
• ABC Radio: Triple J surges including Ben and Liam in breakfast
• New Wendy Harmer and Robbie Buck breakfast up, #2 overall

Melbourne

MORE: Radio Ratings 1 2018 – Melbourne: Full market analysis

• 3AW and Fox FM the AM and FM market leaders
• 3AW loses share in Neil Mitchell and Steve Price evenings
• Fox breakfast blitzes the FM market with Fifi, Fev & Byron up 3.3
• New look SEN 1116 drops with biggest decline in morning & afternoon
• New look KIIS 101.1 sees share drop for new breakfast and drive
• New ABC Melbourne breakfast with Jacinta and Sami sheds share
• FM drive battle: Hughesy & Kate build Fox lead, smoothfm #2

Brisbane

• Nova still #1 despite breakfast drop; Kate, Tim & Marty #1 drive
• Hit 105 and 97.3FM both lift as they close in on market leader

Adelaide

• Mix 102.3 smashes it out of the park: Station up 3.8 to 16.1%
• Mix breakfast with Jodie and Soda back at #1, up 3.3 to 15.1%
• Nova sheds audience under 40, Fiveaa small drop in breakfast
• Wil and Woody a hit in Adelaide as Mix drive share climbs 2.4 to 15.2%

Perth

• Strong start for Mix 94.5 – #1 overall; Clairsy, Matt & Kymba #1 breakfast
• New 92.9 breakfast with Heidi, Xavier & Ryan an instant hit, grows share
• Kate, Tim & Marty still #1 drive despite challenges from Mix and 92.9

 

Top photo: Nova 106.9’s Ash, Kip & Luttsy with Susie O’Neill

Subscribe to the Mediaweek Morning Report with the form below.




Recent News

To Top