Mediaweek editor James Manning looks at the third radio ratings survey for 2018 in the Perth market.
• GfK Radio Ratings, Survey 3 2018: Highlights + full results
Highlights:
• Despite a dip, Mix 94.5 #1 10+ and in breakfast with Clairsy, Matt & Kymba
• Ratings recovery 10+ for Nova and 6PR, although Nova breakfast dips
Mix 94.5 14.2% (Survey 2, 2018 15.6%)
A drop of 1.4 this survey still sees Mix at #1 although Nova has narrowed the gap a little. Share was down just a little in all dayparts except drive, which was steady with Kennedy Molly again #1, and evening with share up 1.8 to 14.8%. Mix remains #1 40-54 and 55-64.
Nova 93.7 12.6% (12.0%)
Overall improvement despite falls in breakfast and evening. Afternoon and drive were both up and a lift on weekends also contributed. Share was up in all demos except 65+ and Nova is the new leader 25-39 on 17.8%.
Hit 92.9 9.8% (10.7%)
After a consistent 2016, the numbers have been erratic since, with the station back into single figures this survey. After two good surveys, the new breakfast show with Heidi, Xavier and Ryan is down 1.3 to 9.6%. All other dayparts were down. Hit retains a massive lead 18-24 despite share sliding 6.3 to 29.5%. The station lost top spot 25-39 to Nova.
96FM 8.0% (7.5%)
With the Melbourne ARN stations’ new breakfast shows under way, there is perhaps still some work to do here. Share did lift though, albeit off a low base. How low? The lowest since ARN took control. The new breakfast show with Paul and Lise had a good survey with the share up 1.2 to 7.1%. The station is most competitive 25-54, where it ranks #3.
6PR 7.5% (6.9%)
After a disappointing start to the year the numbers continue to build both 10+ and in breakfast for Steve and Baz. Breakfast and evening are both back close to 10%. Share 40-54 was the big mover, up 3.4 to 9.7%.
6iX 5.5% (5.6%)
The station remains at a two-year high with breakfast again a big mover – up 0.9 to 5.8% for host Tim Gossage. 6iX remains strongest 55-64 with share up to 14.2%, pushing it further ahead of 6PR in the demo.
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Top photo: Clairsy, Matt & Kymba