Mediaweek editor James Manning looks at the third radio ratings survey for 2018 in the Brisbane market.
• GfK Radio Ratings, Survey 3 2018: Highlights + full results
Highlights:
• 97.3 and Nova tie for top spot and AM overachiever 4KQ climbs higher
• Don’t panic! Nova breakfast with Ash, Kip, Luttsy & Susie back at #1
Nova 106.9 13.0% (Survey 2, 2018 12.1%)
After starting 2017 in third place, Nova then won every survey for the remainder of the year. It started well this year but then the station dropped from second in breakfast to third, which is almost unheard of. In survey three Nova has been fighting back – sharing top spot with 97.3 while breakfast with Ash, Kip and Luttsy with Susie O’Neill is back in top spot, albeit with Hit 105 and 97.3 breathing down its neck. The station recovered in most dayparts with morning now just 0.2 behind 97.3, afternoons back at #1 and Kate, Tim and Marty back at #1 in drive, but leading by the smallest margin possible over 97.3. Nova is the new leader 25-39 and a more competitive second 18-24.
97.3 FM 13.0% (12.9%)
Although share lifted marginally, it wasn’t enough to hold onto top spot. Nothing shabby about any of the results here, even a drop of 1.5 in morning as the station still leads the timeslot. The results this week were overshadowed by the announcement that Terry Hansen is leaving the show after a long innings. He is a true Brisbane radio legend and has helped power this station for all those years.
Hit 105 11.6% (11.2%)
Stav, Abby and Matt have lifted share to the best for breakfast in over two years – 12.5% – yet they weren’t able to snag top spot. They got close, however, trailing Nova by just 0.1. The station was strong across the day with Hughesy and Kate lifting drive by 1.5 to 14.4%, within striking distance of top spot occupied by Nova.
104.5 Triple M 10.6% (11.0%)
A generally steady result with slight falls in a couple of surveys. The biggest drop was in drive where Kennedy Molloy dropped 1.8 to 10.1%. Demos were steady with the exception of 25-39, which dipped 2.7 to 12.8%.
4KQ 9.0% (8.1%)
After hitting 10.2% at the end of 2017, this is the equal second-best result in over two years. Breakfast actually dropped slightly, down 0.4 to 8.8%, but all other dayparts lifted. The station now outrates 4BC 65+ and trails only 97.3 55-64.
4BC 4.9% (5.6%)
Not a brilliant result and the 10+ share is the lowest it has been in close to two years. All shifts were down with Alan Jones on 5.6%, his lowest in close to two years.
Macquarie Sports 882 0.5% (0.5%)
No change here as the station changed format midway through the survey period. The encouraging sign was a lift in drive, now hosted across the Macquarie Sports network by David Schwarz and Mark Allen.
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Top photo: Ash, Kip, Luttsy and Susie O’Neill