Mediaweek editor James Manning looks at the second radio ratings survey for 2018 in the Adelaide market.
• GfK Radio Ratings, Survey 2 2018: Highlights + full results
• Radio ratings week: Macquarie Media CEO Adam Lang on the strength of 2GB and 3AW
• GfK Radio Ratings, Survey 1 2018: Highlights + full results
Mix 102.3 15.7%
Breakfast: Jodie and Soda 14.7%
The numbers dipped ever so slightly but still the third-best Mix result in over two years. Daytime is still off the charts with Michelle Murphy in control from 9am until 3pm and pulling the same sensational shares her namesake at Mix used to – Sean Craig Murphy. Will and Woody remain #1 drive although share dipped slightly from 15.2 to 14.1%.
Triple M 10.9%
Breakfast: Roo and Ditts 11.6%
Equal third-best station share in over two years and the second-best breakfast share in that time. Morning, afternoon and drive all edged higher with afternoon on 12.9% while drive with Kennedy Molloy ranks #3 FM on 10.8%. Share climbed a massive 4.5 in 40-54 to 18.6 where Triple M trails Mix by just over 1.0.
Fiveaa 10.5%
Breakfast: David and Will 12.2%
Lowest station share since 2016 and smallest breakfast share too since then. Leon Byner was up 0.3 to 13.5% while evening performed best with Jeremy Cordeaux recording 16.0%, up 3.2.
Nova 91.9 9.8%
Breakfast: Lewis and Lowe 9.1%
Breakfast, afternoon and drive all lifted helping a slow build back after an average 9.6% in survey one. Kate, Tim and Marty lifted drive to 13.0% where they trail only Mix.
Cruise 1323 9.3%
Breakfast: John Dean 7.2%
Four out of eight surveys last year were over 9.5% and the station got close again this survey. Afternoon performs best with 10.4%.
Hit 107 8.4%
Breakfast: Amos, Cat and Angus 8.1%
The numbers dropped back a little this survey with afternoon the only slot in double figures – 10.2%. Hughesy and Kate are on 8.3% in drive trailing the FM competition by a substantial amount. The station performs well again in the demos though, taking top spot 18-24 and 25-39 – knocking off Mix in the latter.