In the fourth digital radio ratings report from GfK, Nova Entertainment’s Coles Radio has maintained its top spot nationally. Coles Radio has again recorded a cumulative audience just over 150,000 for the four markets it broadcasts into – Sydney, Melbourne, Brisbane and Adelaide.
The 80s iHeartRadio station has moved into second place after sitting at #3 in the previous survey.
New to the top 10 this survey is Pacific Star’s Aussie station which only broadcasts into Melbourne. Dropping out of the top 10 this survey is News Talk Sport from Macquarie Media.
Southern Cross Austereo has four DAB+ stations in the top ten of GfK’S fourth and final digital radio survey for 2016.
With 126,000 listeners across the five metro cities, Buddha remains SCA’s #1 digital station. Easy, followed by Oldskool make up SCA’s top 3 DAB+ stations. Easy Radio is now SCA’s fastest-growing DAB+ station adding 19,000 more listeners since last survey. Oldskool added 8,000 new listeners.
SCA head of digital radio Adam Williscroft said: “It’s fantastic to see a further increase in audience for the newest digital radio stations – Easy and Oldskool.
“Buddha Radio continues to lead in the chill-out space, and is the favourite soundtrack for summer.
“We truly believe in the strength of digital radio, and SCA will continue to invest in and develop new offerings in the near future.”
The #1 stations in each market are as follows:
Sydney: Coles Radio (Edge Digital was #1 in survey 3)
Melbourne: Aussie (Aussie)
Brisbane: Coles Radio (Coles Radio)
Adelaide: The 90s iHeartRadio (The 90s iHeartRadio)
Perth: Smooth (Buddha)
Classic Rock Digital, which was closed down by SCA at the end of September, still has a top 10 spot based on its performance in previous surveys.
How a digital survey is compiled
The GfK radio ratings surveys are released eight times per year for the metropolitan markets of Sydney, Melbourne, Brisbane, Adelaide and Perth. The surveys collect information on platform of listening across AM/FM, DAB+ digital radio and internet.
This DAB+ digital audience report is based on the average results across the three most recent surveys (Surveys 5, 6 and 7 for 2016).
Definitions
• Total DAB+: refers to listening to all stations available on DAB+. This includes all AM and FM stations that simulcast via DAB+ and listening to DAB+ only stations via DAB+ and internet.
• DAB+ only stations: refers to stations that are only available on DAB+ and NOT on AM or FM, e.g. The 80s iHeartRadio, Coles Radio and Buddha.
• National: refers to listening to DAB+ across Sydney, Melbourne, Brisbane, Adelaide and Perth.