Howatson+Company, Saatchi & Saatchi and Bang Bang Studios were among the Australian agencies that won at the 2024 Gerety Awards.
The campaign I’m Dying Inside for Modibodi by Howatson+Company wins SILVER both in the Media Cut and the Craft Cut.
Saatchi & Saatchi a BRONZE in the Humour Cut for the Toyota HiLux ‘In The Middle’ spot; Bang Bang Studios gets a BRONZE in the Craft Cut for its Porsche Pong campaign.
Toyota HiLux ‘In The Middle’
The other award for the region goes to VML New Zealand that wins BRONZE in the Experience Cut with Blokequet for Yeastie Boys.
More than 200 judges from 47 countries participated in this year’s awards, which saw Seven Grand Prix, 24 Gold, 94 Silver, and 71 Bronze awarded. With 198 entries remaining on the shortlist, judges were celebrated this year in 15 different locations around the globe.
Blokequet for Yeastie Boys
The 2024 Gerety Award Grand Prix winners include:
• Runner 321 for adidas by FCB Canada in the Work for Good CUT (Alternative)
• We Are Ayenda for WhatsApp, by CreativeX, Meta US in the Entertainment CUT (TV/Cinema)
• The Square Meter for HORNBACH by HeimatTBWA\ Germany Berlin in the Craft CUT (Production Design)
• The 100th edition for Frankfurter Allgemeine Zeitung by Scholz & Friends Berlin wins 2 GPS in the Craft CUT (Photography) and Communication CUT (Print)
• My Japan Railway for JR GROUP by Dentsu Inc. Japan in the Craft CUT (Art Direction)
• WoMen’s football for Orange by Marcel Paris in the Communication CUT (Online Video)
The most awarded countries in this edition were Germany, USA, UK and France. Jung von Matt Germany won the Global Agency of the Year with powerful campaigns such as The first trademark that stops trading Nazi merch for Laut gegen Nazis, Merry Easter for Edeka, The Bigger Draw for Hamburg Marketing, Tramway to Love for BVG, Father & Son Film for BMW and Goals everywhere for adidas, among others.
Rights against the Right – The first trademark that stops trading Nazi merch was also the most awarded campaign overall, followed by The Square Meter for HORNBACH and A Holiday to Remember from Chevrolet. Other top awarded brands include WWF, Tennessee Department of Tourist Development, Mc Donald’s, Frankfurter Allgemeine Zeitung and Wisp x Abortion Freedom Fund.