FutureBrand Australia has announced it has achieved B Corp Certified, joining a global movement of organisations that believe business can be a force for good.
FutureBrand Australia’s B Corp certification follows an 18-month process that assessed the company for its social and environmental impact across five critical areas: its corporate governance, employee experience, client engagement, community involvement, and environmental footprint.
B Corp certification is run by non-profit B Lab, and Certified B Corps are companies verified by B Lab to meet the highest standards of social and environmental performance, transparency and accountability. The B stands for benefit – B Corps are committed to balancing purpose and profit, and FutureBrand Australia joins a growing movement transforming the global economy to benefit all people, communities, and the planet.
FutureBrand Australia CEO Rich Curtis acquired the business in 2020 with the simple goal of making the business better. On the certification, he said: “Our B Corp Certification is another important step in the process of making our business better for our people and our clients.
“At FutureBrand Australia, we share B Lab’s belief that business is a force for good and we’re committed to making our business better in ways that reimagine the kind of impact we can create for our team, clients and the community at large. It’s this that has been the motivation to build the business into what I knew it could be, and it has given us the momentum to continue to grow and evolve.”
B Lab creates standards, policies, and tools to improve the culture and impact of business, and offers its rigorous Business Impact Assessment as a strategic framework for measuring a company’s social and environmental impact. Companies that demonstrate a positive social and environmental impact can achieve B Corp Certification through a robust process that ensures transparency and accountability at every step.
FutureBrand Australia’s B Corp Certification builds on its commitment of making the business better as part of an ongoing internal program of continuous improvement. In its first year of operation as an independent business with the global relationships and resources of FutureBrand worldwide, Rich and his leadership team focused on enhancing the employee experience.
In the second year, the business’s focus was invested in creating an outstanding client experience. Now, in its third year, the strategic focus has evolved to how FutureBrand Australia can do better through its social and environmental impact.
Curtis continued: “As a B Corp, we are proudly playing our part in working towards a world where business is a force for good. For our people, that means they can be sure of an environment where they feel supported to perform, learn and grow. For our clients, they can expect trust and loyalty.
“And for the community, they can benefit from the positive impact we’re making through creativity – specifically, by applying our branding expertise for the benefit of organisations and individuals who might encounter structural barriers that marginalise and disadvantage them.”
FutureBrand Australia’s B Corp Certification is effective immediately. In order to maintain certification, FutureBrand Australia will undertake the assessment and verification process every three years, demonstrating they are still meeting rising standards for social and environmental performance.
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Top image: Rich Curtis