Foxtel Media has announced that it has teamed up with Mater Prize Home for the fifth season of Love It or List It to give clued-in real estate fans a chance to win a piece of prime Gold Coast property and a host of other prizes, including a Tesla Model Y and SeaFox 268 Commander boat.
Foxtel Lifestyle talent and residential property expert Andrew Winter, has signed on as an official brand ambassador for Mater Prize Home. The partnership featuring bespoke integration across Foxtel linear channels, BINGE, and IQ VOD streaming spans multiple campaigns, including sponsorships of Love It or List It Australia and Selling Houses Australia. It will also be amplified via Mater Prize Home assets, including social media.
A custom digital billboard featuring Winter will capture on-site content of the Helensvale, QLD home and will, for the first time, run across Foxtel’s linear and digital assets, including BINGE and Foxtel GO.
Love It or List It, produced by Beyond Productions exclusively for Foxtel, follows Winter and design guru Neale Whitaker as they are tasked with helping Australian homeowners decide whether to renovate or relocate from their property.
Laura Elliman, head of entertainment partnerships at Foxtel Media, said: “Foxtel Media is delighted to support Mater Prize Home by leveraging the popularity of Love It or List It. Real estate is a true passion point of our engaged audiences, and this partnership taps into this interest perfectly whilst also helping to drive funding to Mater, through Mater Foundation who runs Mater Prize Home. Fans will undoubtedly appreciate the opportunity to win a piece of coveted real estate, as they follow Andrew and Neale across the season.”
Fans of the popular lifestyle series can place themselves in the running to win Mater Prize Home’s biggest prize package ever through the purchase of a ticket. Each ticket sold is helping to support vital medical research, equipment and patient care, bringing hope and healing to so many in the community.
Andrew Winter, co-host of Love It or List It, said: “With such a tight property market, I’m excited to see the Love It or List It audience be inspired by the new ideas we explore on the latest session of the show and try their luck in winning the great prize package on offer from Mater Prize Home. I’m excited to work with them on this campaign and contribute to the great healthcare initiatives that are supported through the Mater Foundation.”
Simon Jarvis, director Lotteries at Mater Foundation, said: “The choice to go with Foxtel Media, Andrew, and Love It or List It was an easy one. The Foxtel Group is known for its quality programming and premium advertising experience, so we knew that we would be able to reach exactly the right target audience through our collaboration. We can’t wait to see how Australia’s favourite property duo will transform the lives of real Australians on the newest season of the show.”