Daniella Kenney has been appointed as Foxtel Media’s head of programmatic, moving to the business after her previous role of head of digital partnerships – Amplifi, Dentsu ANZ in Melbourne.
Kenney has over a decade of leadership experience in advertising and media, having also held senior roles at Yahoo!7 and Fairfax Media. She has moderated and participated in industry forums including The Women in Programmatic Network, Melbourne Programmatic Collective, and Future of TV Advertising.
Reporting to the chief sales officer (CSO) Nev Hasan and based in Melbourne, Kenney will develop and implement short and long-term strategies with agency programmatic channels to identify and sell sponsorship and advertising solutions across video within Foxtel’s programmatic channel.
Hasan said Kenney has “a proven track record in leading commercial digital partnerships across Australia, and is a renowned industry thought leader in digital programmatic.
“Her extensive knowledge of not only the agency programmatic landscape but also of demand and supply side platforms will enable her to deliver the best advertising insights and outcomes across Foxtel Media channels for our clients. We welcome her to the team and look forward to the contribution she’ll make to our business.”
Speaking of her new role, Kenney said: “It’s a hugely exciting time to be working in streaming, and to join Foxtel Media – the leaders in this space – is a dream role.
“I’m working with an amazing team and great clients, developing cutting edge technologies and advertising strategies of the future. Being industry leaders is both a responsibility and an opportunity to pioneer innovation in this space.”
In March, Foxtel Media revealed the foundation of a new media industry think tank after leaving ThinkTV: the Video Futures Collective, to spark conversation, solve issues, and shine a spotlight on the Australian digital video and streaming landscape.
Initial members include Foxtel Media, YouTube, Samsung Ads, Disney Advertising and SBS.