Forbes Australia has announced the appointment of Ben Pellow as group sales director.
Pellow will lead sales and partnerships, with the launch of the media brand locally. He will focus on developing client and agency partnerships spanning Forbes Australia’s integrated portfolio of digital media, branded content, live and virtual events, social, video and print.
The newly appointed group sales director will report to Forbes Australia’s chief operating officer, Anna Hannaford.
Hannaford said of the Pellow’s appointment: “Ben will lead the Forbes Australia commercial publishing charter and we are delighted to have him onboard. His strategic and creative mindset will help top brands and agencies reach an unparalleled Forbes Australia audience.”
Pellow has an impressive track record of driving change and growth at agencies, media outlets and tech companies, locally and overseas.
After four years as News Corp’s group sales director, Pellow successfully managed News’ brand direct and luxury real estate divisions and has a history of building and cultivating top talent.
Pellow said of his new role: “I am excited to be taking on this new challenge with Forbes Australia. It’s a unique opportunity to reshape the conversation in Australia around business and entrepreneurship.
“Australians are looking for a business media platform that champions leadership, innovation and entrepreneurial capitalism. Forbes Australia is here to fill that gap,” he added.
Pellow’s first hire, Emily Ewens, will be responsible for building strategic partnerships within the Luxury Goods, Auto and Finance verticals.
Ewens previously spent five years as PR and communications director for CEO Magazine.
Emily Ewens
Recruitment to expand the commercial division is underway, with Forbes Australia on schedule to launch in Q3 of 2022.
This comes after Hannaford’s appointment as chief operating officer (COO) was announced last week, in the run up to its launch in Q3 this year.
As Forbes Australia’s new COO, she will lead the brand’s inception into the Australian market and scale the company’s growth and operation teams, including sales, marketing, events, technology, and business development.
See also: Forbes Australia announces Anna Hannaford as new COO
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Top image: Ben Pellow