Five by Five Global has appointed Mark Anderson as its new managing director, replacing incumbent MD and founder, Matt Lawton, who is moving into a globally-led position within the parent company – Lawton Communications Group.
“I knew the moment I met Matt and visited the office that this was a real unicorn of a position,” Anderson said. “There is such a strong sense of passion amongst the team, and you could tell the business truly puts people at the heart of every decision.
“People before profit and creativity over corporate agenda. Taking the reins from Matt and having the autonomy to shape and grow a boutique agency in the Australian market is both an exciting opportunity and absolute privilege.”
Anderson is the former managing director of Cheil Australia, which he grew from a headcount of 18 to almost 90 people, increasing its revenue and industry recognition, and solidifying its position in the landscape.
“We are thrilled to welcome Mark to the Five by Five Global team,” Lawton said. “His extensive experience and successful track record make him the perfect fit to lead our Australian operations. We are confident that his vision and expertise will help us continue to deliver exceptional results for our clients and drive our growth in the region.”
Anderson’s appointment comes at a pivotal time for Five by Five – which also has offices in London and LA – as it seeks to further enhance its service offerings in the Australian market, following recent business wins.
“I am absolutely thrilled to join Five by Five and to work with such a talented team,” said Anderson. “I look forward to building on the agency’s strong people-focused foundation and helping to drive innovation and growth for our existing, new and future clients.
“This is an exciting opportunity to shape the future of the agency and to contribute to its continued success.”
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Top image: Matt Lawton and Mark Anderson