Ebuity-owned FirmDecisions has appointed Matthew Braid (pictured) to the role of Managing Director for its Australia and New Zealand offices. He will report to Dale Garvie, Managing Director APAC.
Braid joins FirmDecisions with over 20 years’ experience in finance roles within the media and advertising industry. Most recently, Braid held the Finance Director role at Ikon Communications (part of the WPP AUNZ network) and the Finance Director role at Bohemia Group where he helped oversee the sale of the agency from STW Communications to the M&C Saatchi group.
Prior to this, Braid was the Finance Manager for Foundation, a media agency within the Omnicom Media Group. He has also held Finance roles at Publicis Groupe and George Patterson Bates.
Braid’s hire is the latest in a string of senior hires led by global CEO, Federica Bowman, who took over in August. Under her leadership, FirmDecisions has committed to continually refresh and expand its expertise for its clients by recruiting senior specialists out of agencies with unparalleled industry knowledge.
Commenting on his appointment, Matt Braid said: “Contractual transparency has long been an important topic for marketers and agencies alike. For over 20 years, FirmDecisions has been a champion of this issue by helping its clients work with their agencies to achieve this. When this rare opportunity came up to join Dale and the team, I couldn’t pass it up.”
Dale Garvie, Managing Director APAC said: “Matt brings to our clients extensive industry knowledge and a proven track record of untangling commercial complexities within marketing and media agencies. His hire demonstrates FirmDecisions’ ongoing commitment to continue investing in specialist talent with up-to-date knowledge in an industry undergoing rapid change. I look forward to working with Matt and wish him every success.”