Advertising Council Australia has revealed 98 finalists for this year’s Australian Effie Awards, representing 19 agencies and 41 clients.
Agencies with multiple finalist entries include The Monkeys Sydney, 303 MullenLowe Sydney, BMF Australia, CHEP Network, DDB Australia, Dentsu Creative, Howatson+Company, M&C Saatchi, Ogilvy Australia, Saatchi & Saatchi, Special Australia, TBWA\Melbourne, The Brand Agency, Thinkerbell and VML.
The Effies cover 26 categories and are assessed by a team of 60 senior marketers, consultants and researchers.
Chair of judges Colin Wilson-Brown said: “I’d like to thank the first-round judges for their time, insights and scrutiny. This year has seen a high number of finalists progress who demonstrated a high standard of efficacy.
“Round two judging takes that further as cases and results are assessed by CMOs and consultants providing a client perspective on how agency work is driving business performance.”
The Effie winners, including winners of the Effective Agency of the Year, Effective Advertiser, Chairman’s, Best Smaller State Campaign and Grand Effie Awards, will be announced on the evening of Thursday, 10 October, at Doltone House, Jones Bay Wharf.
The Effie Awards are jointly presented by Advertising Council Australia and the Australian Association of National Advertisers (AANA) in association with Think TV. Sponsors and supporters include Meta, OMA, Tracksuit, Ad Standards, Google, and UnLtd.
Agency with multiple finalist entries, The Monkeys, part of Accenture Song, appointed senior creatives Danny Pattison and Max Rapley as associate creative directors this month.
Pattison has been promoted from senior art director, a role he has held since 2017. Rapley, who joined the agency as a copywriter in July 2018, is being promoted from senior copywriter, which he was promoted to in 2021.
The Monkeys confirmed that Pattison and Rapley will join the agency’s existing team of ACDs, including Lennie Galloway and Thomas Gledhill, who were tapped by the creative agency from Goodby, Silverstein & Partners earlier this year.
See also: The Monkeys names Danny Pattison and Max Rapley associate creative directors