Entries from both Fairfax Media and News Corp Australia were recognised at the International News Media Association’s Global Media Awards held in New York overnight.
Across Australia and New Zealand, Fairfax picked up four of the 40 top awards, as well as being recognised with three second-places and two third-places.
Likewise News Corp Australia is bringing a swag of trophies back home too.
Fairfax Media’s chief editorial and marketing officer for Domain Melina Cruickshank was on hand to collect the real estate portal’s award. Also attending the awards and conference from Fairfax were metro CMO Michael Laxton and metro COO Andrew Porter.
News Corp Australia’s COO publishing Damian Eales was on hand to accept awards. Eales is a director and board member of INMA (as is Fairfax’s Greg Hywood, but he’s got a bit on at the moment!)
The awards have 20 categories split by regional/local brands and global/national brands.
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News Corp Australia was a Best In Show winner in the Asia/Pacific category for News Regional Media’s “Hey Mumma and OMO”. It also won Best Execution of Print Advertising for the same campaign.
The company also won first place in Best New Print Product for NewsLocal’s “Summer Time Magazine”.
NewsLifeMedia’s food brand delicious. won first place in Best Launch of a Brand or Product to Create An Audience Segment category for the delicious.100. The food brand also won the Best New Concept or Innovation to Create New Profit Centres category.
The Herald Sun took the honours in the Best New Paid Content or Subscription Initiative category with its “Data-Driven Subscription Audience Growth” entry.
Leader Community News won the Best Use of Consumer Research category with “Your Neighbourhood Research”.
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The Fairfax Media wins included:
Best Use of Video:
1st Place (regional/local brands): Domain, Pyrmont, Australia, “Domain Satirical Video Series: Avalon Now”
Best Idea to Grow Digital Readership or Engagement:
1st Place (global/national brands): Stuff – Fairfax, Wellington, New Zealand, “Civil Society”
Best New Paid Content or Subscription Initiative:
1st Place (global/national brands): Fairfax Media, Sydney, Australia, “Fairfax Media – Instant Access to Premium Content for Australian Businesses”
Best Marketing Solution for an Advertising Client:
1st Place (global/national brands): Fairfax Media, Australia, “The Podcast that Turned a Brand into a Storyteller”
Photo: Team Fairfax at the INMA Awards held at the Harvard Club in New York yesterday. Source: INMA