Prime Video has shared news about the new organisational structure for the streaming platform in Australia and New Zealand.
In a statement about the new appointments, Prime Video noted the business had performed strongly over the past few years.
Recent data from Telsyte showed Prime Video grew customers to 4.8m in the past year, up 7% YOY.
See also: Telsyte SVOD report: Ad-supported tiers grow, Netflix still #1, Total subscriptions up 4% to 25.3m
The headline change is that Hwei Loke has stepped into the role of head of Prime Video Australia and New Zealand, reporting into Magda Grace who oversees the Canada, Australia and New Zealand operations as region director.
Loke has spent her 15-year career leading cross-functional marketing and creative teams to drive growth across some of the biggest global and local brands including The Walt Disney Company, SBS and Paramount (previously ViacomCBS). Loke joined the Prime’s Australian team in 2020.
Hushidar Kharas
Hushidar Kharas is moving from leading the Prime Video Australia & New Zealand team to take on a new role as head of Global Prime Video Brand and Social Strategy based in the US. Hushi established the business in Australia as employee #1 for Prime Video Australia & New Zealand in January 2019.
New head of marketplace for Prime Video ANZ
In addition to the above changes in Australia and New Zealand, Mark Shopiro will step into the role of head of Prime Video in Canada.
Dan Slepak will step into the newly created role of head of marketplace, Canada, Australia, and New Zealand. Both Shopiro and Slepak will be reporting into Magda Grace.
Mark Shopiro and Dan Slepak
Hwei Loke CV
As head of Prime Video Australia & New Zealand, Hwei Loke is in charge of Prime across both countries. Loke joined Prime Video in August 2020 and her new role encompasses customer growth and engagement, local marketing and portfolio management, live sports, and internal partnerships and sees her leading all Australian Amazon Originals releases, international Amazon Originals releases in regions, Amazon Exclusives, third party licensed content.
Loke’s role is to lead a customer-obsessed team, and ensure a curated offering for Australian and New Zealand Prime members.
With a passion for media and entertainment, Loke has spearheaded campaigns across APAC that have garnered industry recognition and have been dedicated to enhancing consumer awareness, consideration, conversion, engagement, and retention.
Prior to her role at Prime, Loke spent five years leading consumer marketing for Disney Media Networks in Southeast Asia managing all brand, creative, social media and communications for Disney Channels, Fox Sports, Fox Movies and National Geographic.