Everlab appoints OUTSIDE IN for first major campaign

Everlab has appointed OUTSIDE IN to develop its brand platform and launch its first major campaign after a competitive pitch.

The independent agency’s first work for the preventive healthcare company will launch in October. Everlab plans to use the platform into 2027.

October campaign on the way

Everlab offers health assessments, ongoing clinical care and digital tools that let members track their results. Its clinicians review those results together, rather than treating each reading in isolation.

The company has members in Australia and New Zealand, with a UK launch planned. It has also raised $65 million in Series A funding.

OUTSIDE IN co-founder Grace Leat said: “Marc, Sam, Dani and the whole Everlab team are building a really exciting vision for the future of healthcare - one where people can take a proactive role and actually get to the bottom of the burning questions they have about their health. We’re really excited to be partnering with them at this stage of their journey, as they take the next step and bring the brand to a much broader audience.”

OUTSIDE IN takes the brief

Everlab will work directly with OUTSIDE IN co-founders Leat, Jacque Kelly and Lucie de La Chaise, as well as creative partner Wez Hawes.

Everlab head of brand Danielle White said: “We were looking for a creative partner who could understand both the complexity of our offering and the scale of our ambition. OUTSIDE IN demonstrated a strong strategic understanding of the brand, and the mission. We believe that every day people should be able to access the kind of preventative healthcare usually reserved for billionaires and celebrities.”

The appointment takes effect immediately.