In this podcast, Mediaweek’s Kruti Joshi speaks with News Corp Australia’s national travel editor Jana Frawley just two days before the Escape brand’s relaunch in print and online.
Talking points include:
- How Instagram is the 21st century postcard when it comes to travelling
- Why Escape is the most-read section in the Sunday newspapers
- What Frawley is looking for in story pitches
- Why content about Bali is popular with readers
- Escape’s focus on articles that gives readers tips on things to do that is off the beaten track
- The advantage of Escape getting a standalone site
- What’s new in print
- Travel on glossy pages v newspaper pages
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