Elle Australia has become the first Australian magazine to shoot both its cover and fashion editorial using Apple’s iPhone 7 Plus.
Australian creative and influencer Margaret Zhang is the cover star for the June issue which was shot by leading fashion photographer Georges Antoni at sunset on Sydney’s Bondi Beach using iPhone 7 Plus in Portrait mode.
Justine Cullen, editor-in-chief of Elle Australia, said: “Since launch, Elle Australia has always been the place where fashion meets pop culture and innovation, and nowhere is that junction more apparent than with this beautiful cover. Our phones these days are not only the truly ‘must-have’ accessory, they’re also an extension of who we are. We are thrilled to bring this Australian first to life.”
Fiona Legdin, general manager, fashion, health and beauty at Bauer Media, added: “The iPhone 7 cover is the latest publishing advance from Elle Australia. Whether it’s creating innovative commercial executions or developing our own unique ways to excite and connect with our audience, Elle continues to lead the market.”
The June issue of Elle Australia goes on sale today.