The Advertising Council Australia has announced the 2022 finalists of the Effie Awards Australia.
After a rigorous round of online judging by 166 industry experts, 87 finalists from 19 agencies on behalf of 33 clients have made it into round two of the Australian Effie Awards.
Finalists will now compete for Effies, Australia’s only award program based on proven advertising effectiveness. The Effies cover 25 categories and are assessed by a team of 50 senior marketers, consultants and researchers.
Chair of judges, Colin Wilson-Brown said: “I’d like to thank the first round judges for their time, insights and scrutiny. To see such a high number of finalists progress sends a strong message around the value of the work being delivered by our industry.
“The next round takes that further, with cases and results assessed by panels of senior marketers, providing a client perspective on how agency work is driving business performance,” Wilson-Brown added.
The Effie winners, Effective Agency of the Year, Effective Advertiser Award, and Grand Effie will be announced on Wednesday 19 October at Doltone House, Jones Bay Wharf.
The Effies are jointly presented by Advertising Council Australia and the Australian Association of National Advertisers (AANA) in association with Think TV. Other sponsors and supporters include Ad Standards, Google and UnLtd.
This comes after Effie Asia Pacific announced 107 finalists have emerged after two rounds of intense judging for the 2022 awards.
See also: Effie Asia Pacific 2022 announce finalists ahead of the awards ceremony
With pandemic restrictions progressively easing across the region and Singapore’s borders having reopened since March this year, judges were able to fly in to participate in the final round of judging in person.
This year’s finalists hail from 11 territories across the Asia Pacific. At the top of the leader board are Australia and India tying with 28 finalists each, followed by New Zealand with 13 finalists, Singapore with 8 finalists and the Philippines with 6 finalists.
The full list of finalists can be accessed here, and the winners will be recognised at the Awards Ceremony in September.