Edge has announced the appointment of Robyn Foyster to drive an expanded integrated content and publishing offer.
Foyster, former editor-in-chief of The Australian Women’s Weekly, joins the creative and content agency as content and publishing partnerships director.
David Stretch, Edge’s managing director, said of her appointment: “Robyn’s skillset and experience is quite unique.
“She has spanned the roles of editor, publisher and producer and is a great entrepreneurial thinker. She brings big-picture content ideas plus a depth of experience in leveraging new publishing formats.
“This fits perfectly with our model of fusing creative, content and connections – where we can produce smart and highly effective brand content for our clients across a myriad of traditional and new media formats,” he said.
“We’ve always worked to be the leading edge of content – bringing in the best thinking and experiences that many media and entertainment brands deliver.
“Robyn is so well connected with media executives and talent in Australia, and we’re looking forward to bringing this together with our team and clients,” Stretch added.
Foyster said of her new role: “I’m excited to be working with Edge. We kicked off the relationship by securing a major global account which we look forward to announcing shortly, and we’re already working on some exciting new campaigns.
“We all know just how much content is out there, so my job is to help land the bigger and engaging tentpole opportunities that will help our clients stand out and connect,” she said.
“I’m looking forward to exploring fresh new areas of integration and partnerships. I think that’s an exciting opportunity,” Foyster added.
Foyster will maintain her own media and consulting businesses alongside this new role.
This comes after Edge was appointed by DGtek to provide brand, creative, and media services for its retail brand Pineapple Net in August.
See also: Edge adds broadband provider Pineapple Net to client roster
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Top image: Robyn Foyster