Edelman has announced the appointment of Monique McLaughlin as head of Health in Australia.
McLaughlin brings over 25 years of experience to the company as an in-house strategic communications advisor, specialising in healthcare and the industrial sector for organisations such as General Electric, Amgen and AstraZeneca.
McLaughlin’s appointment reflects the strategic focus and rapid growth Edelman has achieved in Australia and the region, with particular focus on pharmaceutical, medical technology and consumer wellness.
Will Collie, Edelman’s vice chair of Health in APAC, said of the appointment: “Edelman in Australia has long been recognised as an innovative and creative leader in the marketing and communications industry. Monique’s appointment represents the firm’s commitment to fostering this same culture of excellence, specifically for our clients in the health sector.
“As expectations of the communications and marketing function become more focused on driving real business outcomes, Edelman’s health clients need to know that we have industry expertise at the centre of our consulting teams.
“We see Monique’s in-house and consulting experience as mission-critical in helping the firm strategically guide and respond to the issues our clients face.”
Collie continues: “We’re building teams with no boundaries, bringing the best minds to our clients regardless of where they’re based. Our integrated approach, coupling data, insights and health expertise to deliver high-impact creative engagement, sets us apart.
“The addition of these deep-rooted health experts, with their knowledge of the region and insights at the local level, strengthens our capabilities both across APAC as a region as well as in local markets where clients are operating on the ground.”
McLaughlin said of her new role: “I’m delighted to be joining Edelman to help grow our offering in Australia, and I look forward to working with new and existing clients to help them navigate the dynamic and diverse world that is health.”
McLaughlin’s appointment follows on from the recent regional appointments of Jenny Granger as head of strategy for Edelman’s Health business in the APAC region, Brian Wang who joined Edelman as head of health for China, as well as Jenny Jackson, Edelman’s head of Health in Hong Kong.
See also: Edelman welcomes Jenny Granger as head of strategy
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Top image: Monique McLaughlin