E! Australia – NBCUniversal International Networks & Direct-to-Consumer’s global, multi-platform brand dedicated to all things pop culture – is expanding its talent roster to provide new branded partnership opportunities for clients. A curated group of talent, the “Friends of E!” have expertise in pop culture, fashion, beauty, style, fitness, finance, interiors, family, and more.
By working with some of Australia’s most celebrated and recognisable digital entrepreneurs, E! is able to create compelling branded content solutions for clients.
The platform will be delivering new advertising formats, connecting brands and audiences with higher engagement and impact across linear and social platforms, and creating opportunities for brand involvement. The introduction of new talent and advertising formats supports brands to channel their key messages into content that drives consumer purchase intent.
Francesca Hung, E! host, will be joined by the new “Friends of E!” for branded content opportunities, including an expansion of The Curated. By diversifying its content pillars, The Curated will develop impactful solutions and creative executions that amplify local partnerships.
The “Friends of E!” talent roster includes:
Bec Chidiac and Tori Clapham of Peaches Pilates – Fitness
Bek Halliday – Style
Canna Campbell – Money
Christian Wilkins – Fashion and Pop Culture
Deauvanne Jarvis – Style and Family
Elliot Garnaut – Fashion and Style
Kelly McCarren – Beauty
Nadia Fairfax-Wayne – Fashion
Rey Vakili – Fashion and Money
Tammy Christina – Pop Culture
Watch E!’s latest content on Foxtel channel 121. Follow E! on social platforms TikTok, Instagram, Twitter and Facebook.
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Top image: L – R: Christian Wilkins, Tammy Christina, Deauvanne Jarvis, Tori Clapham, Rey Vakili, Francesa Hung (E! host Australia), Elliot Garnaut, Bec Chidiac, Bek Halliday, Kelly McCarren