Droga5 ANZ, part of Accenture Song, has appointed Kit Lansdell as head of effectiveness.
Lansdell brings 25 years of experience to the role across top advertising agencies in Australia and the UK —including The Monkeys (now Droga5), Clemenger BBDO, Leagas Delaney, and Grey London.
He has shaped strategy for some of the world’s most iconic brands. His portfolio spans industries as diverse as sports, financial services, automotive and food.
Among his career highlights include helping Australian Lamb achieve record fame and sales, launching the Hyundai A-League, and moving millions of people worldwide with Masterfoods ‘Make Dinnertime Matter’.
Landsell has led strategy for clients including adidas, Audi, the Australian Government, BBC, Blackmores, Coca-Cola, HSBC, Mars, MLA, P&G and the United Nations.
During his time at The Monkeys, Lansdell helped the agency to secure titles including The Australian Effie Awards Effective Agency of the Year, for three years running, and APAC Effectiveness Agency of the Year at Spikes for the past four.
Lansdell said of his new role: “I’ve always seen effectiveness as the ultimate measure of what we do as an industry. So, helping Droga5 build on its incredible effectiveness legacy is the ultimate privilege.”
Droga5 ANZ CEO Matt Michael said: “Kit is one of the country’s most admired strategists and passionately believes in the power of creativity.”
“We’ve always had a view that our work must work and that we must be equal parts creative and effective. Kit’s expertise will be invaluable in driving the next chapter of powerful, effective work in our market.”
This comes after Droga5 has made a major move in its global creative leadership, with Barbara Humphries and Damon Stapleton announced as co-chief creative officers for Australia and New Zealand, while Tara Ford takes the reins as chief creative officer of Droga5 London.
Top image: Kit Landsell