Drive has announced the appointment of Tim Flattery as the new creative director for the motoring news and reviews website owned by Nine.
Flattery most recently spent the past three years at CarsGuide creating digital series, 3D experiences and videos, and brand-funded journalism for automotive brands. His appointment bolsters what is already the most experienced team of motoring journalists and creatives in Australia.
With an impressive career background that has seen him hold roles at digital publishers, media agencies and broadcast/streaming companies in Sydney, Los Angeles and New York, Flattery has produced multiple brand-funded series for television and digital platforms with a proven track record of convincing chief marketing officers to take leaps in marketing innovation.
Simon Halfhide, Drive’s CEO, said: “We’re thrilled to welcome Tim to the Drive family. Tim’s experience in bringing innovative content to life across all media platforms will further lift Drive’s service offering to the automotive industry.”
Flattery has created more than 50 brand-funded episodes for television, including the award-winning No Leave No Life; US prime-time cable series Godfather of Pittsburgh for A&E and 10 episode documentary series One Step Beyond for Discovery Mobile in the UK. He was also the lead consultant on the global campaign between film director Baz Luhrmann, 20th Century Fox and Tourism Australia.
Flattery said of his new role: “Drive is already Australia’s leading auto editorial publisher staffed by the most talented and passionate journalists and technologists I’ve met.
“All backed by an ambitious management team and the power of Nine. It’s an honour to be chosen to lead the creative vision for brand content for business,” he added.
Flattery’s appointment comes after Drive.com.au welcomed two new editorial hires of veteran motoring editor Paul Gover and Jordan Mulach in July.
See also: Drive.com.au welcomes two new hires to the editorial team
Gover, who joins as a senior journalist, has been a motoring writer for more than 40 years across newspapers, magazines, websites, radio and television.
A qualified general news journalist and sports reporter – including more than 20 years at News Corp Australia’s Herald Sun – Gover’s passion for motoring originally led him to Wheels, Motor, Car Australia, Which Car and Auto Action magazines.
Mulach, who joins Drive as a news journalist, also has extensive experience in the industry, previously writing for Auto Action, Which Car, Wheels, Motor and Street Machine magazines.
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Top image: Tim Flattery