Digitas Australia appoints Jack Delmonte as creative lead

Digitas Australia has appointed Jack Delmonte as executive creative director, joining the agency’s executive leadership team. Based in Sydney, he will work across its creative, intelligence and technology capabilities.

Delmonte returns to Publicis Groupe, where he began his career at Publicis Mojo. He brings more than 15 years of agency experience to the role.

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Connecting creativity, data and technology

Digitas said Delmonte will help develop creative ideas informed by customer intelligence and designed to support commercial growth. His remit will cover work across the customer lifecycle and the agency’s connected experience offering.

Davy Rennie, chief executive officer at Digitas Australia, said: “We believe growth is driven through Connected Experiences, creativity always has and always will play a central role in creating ideas that connect with humans.”

“Jack will work closely with our intelligence and technology teams to ensure ideas are intelligence-led, and culturally impactful. He has a resume of work that is both creatively ambitious and commercially effective.

“We have long admired his portfolio, and impact on the industry, and he will raise the bar internally and externally. His vision aligns strongly with our intent to create culture-leading work that drives tangible growth for our clients. We are stoked to welcome him to the Unicorn Stable.”

Delmonte returns to Publicis Groupe

Delmonte said Digitas’ intelligence capabilities and creative team attracted him to the agency.

“No one can predict exactly what the future of advertising will look like, but Digitas is exceptionally well positioned to help shape it,” he said.

“What impressed me most was the depth of intelligence they have around how Australians live, move and make decisions. Pair that with an incredibly talented group of creative people, and it becomes a hard proposition to beat.

“Digitas is building a spaceship, and I am humbled and grateful for a helmet.”