dentsu International has announced the appointment of Gabe Mach as group digital director of dentsu Perth following significant revenue growth in the second half for the Western Australian business.
Mach joins from Bonfire where he has been for the last seven years, most recently as digital advertising product lead across key clients such as Synergy, St John WA, Water Corp, Furniture Bazaar and more.
Jim Groves, dentsu Perth managing director, said: “We were looking for the next generation of digital leadership, impressive performance media skills and a wider digital transformation mindset.
“We are delighted to have Gabe join the business as he possesses a global view on both today and how to solve for tomorrow’s digital transformation challenges.”
Mach said of his new role: “I am looking forward to jumping right into the deep end and working with Jim and the wider dentsu business.
“My main goal has always been to push myself and step outside my comfort zone, so this next progression into a full-service integrated Holding Group brand is the right one. I am excited to work on major brands and use a broad set of channels to deliver next-level results!”
Mach starts with dentsu Perth in January.
This follows news of the appointment of Ben Shepherd as chief investment officer of dentsu ANZ’s media portfolio, supporting the Carat, iProspect and dentsu X brands and reporting to CEO Danny Bass.
See also: dentsu appoints Ben Shepherd as chief investment officer its ANZ’s media portfolio
Shepherd brings almost two decades of experience in digital media to dentsu, most recently as the expert vice president at Bain & Company, leading the FRWD marketing and customer experience practice across Australia and New Zealand.
Shepherd has also worked for the likes of OMD Australia, CHE Proximity and PwC Australia, and his work has been recognised with accolades from the industry and media trade publications.
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Top image: Gabe Mach