News Corp Australia’s food and lifestyle brand delicious. has announced American Express as the principal partner of delicious. Month Out event for the third year running.
The American Express delicious. Month Out 2022 returns bigger than ever between May 1 to 31, with Adelaide joining Sydney, Melbourne and Brisbane for a month of food and festivities.
This year’s event has been designed to encourage consumers to support and enjoy the rich restaurant culture of all four cities with special dining offers, events and experiences.
Editor-in-chief of delicious. Samantha Jones said: “We are excited to be celebrating the third annual American Express delicious. Month Out and to be expanding across Sydney, Melbourne, Brisbane and, for the first time, Adelaide for the entire month of May.
“We’ve put together a really special month for consumers that will provide them with access to exclusive dining offers, bespoke experiences and incredible events across each city, all designed to support a diverse range of venues, from restaurants to cafes, bars and pubs.”
Kerrie McCallum, delicious. editorial director, said: “We are so pleased to welcome back American Express as our principal partner. We’re both committed to leading the charge in reinvigorating the hospitality industry and community spirit across our amazing cities. This initiative is designed to support Australian businesses big and small, and we are thrilled to work with American Express to make it all possible.
“The last 24 months have been tough, and the hospitality industry has been one of the hardest hit by the Covid-19 pandemic and they need our support more than ever. Working together, we will make this year’s event our biggest Month Out yet.”
American Express vice president of brand and member experience Naysla Edwards added: “We’re thrilled to be partnering with delicious. for the third consecutive year to launch American Express delicious. Month Out.
“This fantastic event is an opportunity for the community to help the hospitality industry rebound from an incredibly challenging period and come together with friends and family to enjoy memorable dining experiences.
“In addition to a series of exciting events that are sure to tantalise taste buds, we are also extending our exclusive American Express Card Member offer to more than 25,000 restaurants, cafes, pubs and bars across these four cities, giving our eligible Card Members a credit back when they dine.”
The American Express delicious. Month Out Shop Small Food Truck also return for the duration of the month, hitting the streets of Sydney, Melbourne, Brisbane and Adelaide to offer complimentary delicious bite-sized treats from local restaurants.
Supporting partners for American Express delicious. Month Out include Resy, who will be the official restaurant booking partner and City of Sydney.
The Daily Telegraph and The Sunday Telegraph (NSW), Herald Sun and Sunday Herald Sun (VIC), The Courier-Mail and The Sunday Mail (QLD), The Advertiser and The Sunday Mail (SA) are also on board to reach as many consumers as possible with information on all of the offers and experiences available throughout May.
Month Out will be supported by a fully integrated three-month marketing and editorial campaign.
American Express delicious. Month Out is about engaging consumers with experiences that encourage them to go out and increase footfall and sales for food and retail businesses, while continuing to adhere to Covid safety guidelines.