DARKHORSE wins Veuve Clicquot account and expands APAC team

DARKHORSE has been appointed lead agency for Veuve Clicquot’s Clicquot Sun Lodge following a competitive pitch, as the brand experience agency makes three senior appointments across APAC.

The appointment adds Veuve Clicquot to DARKHORSE’s client roster alongside Jaguar Land Rover and Sephora.

Veuve Clicquot Australia brand manager Anna Hensen said DARKHORSE’s understanding of the luxury market and the brand had been central to the partnership.

She said the agency’s creativity and attention to detail had consistently delivered for Veuve Clicquot, adding: “They're a pleasure to work with and feel like a genuine extension of our team.”

Three senior appointments

Maxine Reed has joined DARKHORSE in Sydney as experiential director after four years at Havas Red, where she led the Brand Experience team across clients including Lexus, Toyota, L'Oreal, Netflix, Tourism Tasmania and AppleTV+. She previously spent five years at Amazon in events and marketing roles.

Olivia Muir has joined the Auckland office as experiential director following three years at Mango Communications, now FleishmanHillard. She previously worked across sponsorship and brand experience at Spark.

Elizabeth O’Leary has joined DARKHORSE in Singapore as creative director. O’Leary previously worked on large-scale brand experiences across the Middle East, including automotive, cultural and lifestyle projects.

DARKHORSE founder and CEO Mike Hewitt said the agency had seen strong growth across APAC, with the Veuve Clicquot partnership and the appointments of Maxine Reed, Olivia Muir and Elizabeth O’Leary marking the latest expansion of the business.

“We’ve seen fantastic growth throughout the region, and our team is set to continue the great work we’ve built a reputation on delivering,” he said.