CX Lavender has announced the appointment of Adam Washington as chief executive officer.
Washington joins the independent communication and customer experience agency with 15 years of experience leading Australian digital and communications teams. He was most recently at Orchard, where he ran its highly awarded consumer business.
The newly appointed CEO has also held roles at Deepend, Publicis and WPP, across clients including IKEA, BT, Electrolux, Procter & Gamble, Porsche, Foxtel, Kelloggs and Virgin Mobile.
In the role, Washington will lead CX Lavender through its next stage of growth. The agency also operates an emerging software company, CXTX.
Will Lavender, founder of CX Lavender, said: “Adam has deep experience in the digital landscape of Australia and he is also incredibly skilled strategically. These two strengths, complemented by his passion for customer excellence and his robust management experience, make him the ideal leader to elevate CX Lavender and CXTX to greater heights.
“With Adam at the helm, I’m confident both businesses will continue to thrive, grow and innovate, delivering on our ambition to deliver exceptional digital experiences for our customers,” he added.
Washington said of his new role: “The more time I spent with the CX Lavender team, the clearer it became that the agency has far more strategic and technical capability than the market might understand. The opportunity to join such a strong team and help shape the next generation of its offering is uniquely exciting.”
Washington’s appointment follows after an extensive search ahead of the agency’s 25th birthday in November.
Earlier this year, the agency welcomed VMLY&R’s Craig Page as its new chief strategy officer in June. He said of his new role: “I’m thrilled to be joining CX Lavender. The team here is full of talented, progressive and lovely people with industry-leading capabilities and fantastic clients.
“I’m looking forward to the opportunity to help evolve and shape the agency’s strategic offering and create great work,” Page added.
See also: CX Lavender appoints Craig Page as chief strategy officer
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Top image: Adam Washington